"We serve communities by empowering public safety agencies to restore public trust." -David T. Snively, Fenix Founder & CEO

Managing Social Media & Public Relations

May 3-4, 2023

8:30AM - 4:30PM

About the Course

As public demand for real-time information- especially during critical incidents -increases, public safety agencies and prosecutors' offices are struggling to prepare their Public Information Officers (PIOs) and Elected Officials to handle multiple inquiries, present on-camera interviews, write concise media releases, and manage public relations. This course is designed to provide PIOs, Chief Executives, and other agency members who may interact with the media with the technical skills needed to: respond to media inquiries; write and issue news releases, fact sheets, and other informational materials; coordinate press conferences; and manage emergency scenes. The course includes case studies and practical exercises, and it is designed for basic, intermediate, and advanced public information officers, as well as other public safety and prosecution staff who may interact with the media.

Public safety agencies and prosecution staff's use of social media, both on duty and off, is becoming increasingly complex. This part of the class is designed for Public Information Officers, Social Media Contributors, Chief Executives, and other public safety and prosecution staff to understand the legal context of professional and personal social media use and to design and implement strategic agency brand management. Key points of the course include: cultivating the brand image of the agency; developing messaging calendars; consistency and strategic communications; monitoring media networks; First Amendment considerations, and other laws, regulations, and policy compliance.

This workshop is approved for 12 POST and CLE credits.

Reimbursement

Reimbursement of attendees is based on the availability of state funds for that purpose. For District Attorney personnel, reimbursements come out of the approved travel budget for the Judicial Circuit. Employees of Solicitors-General offices are eligible for up to $500 reimbursement per Fiscal year. Employees of other agencies are not eligible for reimbursement by PAC.

Registration

Registration is open until April 28th at 5:00 PM. There is a $100 registration fee. PAC will provide light snacks, coffee, and water. Lunch will be provided by PAC. Due to limited seating, we are requiring that all registration payments be paid in full by Friday, April 28, 2023. If your registration fee is not paid by this date, your registration will be canceled.

Please email us at training@pacga.org or give us a call with questions. Thank you!